7 Reasons Why Your Business Needs a Mobile App

If you think that mobile apps are solely for big names, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going this path sooner rather than later.

1. Be Visible to Customers at All Times
Statistics show that average American spends more that two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in a way” can be an advantage to your company, as your mind unconciously does record every record every image and text it comes across – even if it happens unnoticed.

2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers
Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result is more download and more return customers.

4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness.
– Brand
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
– Recognition
The more often you can get your customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as the rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement
Having a messaging feature within your app can really make a difference in the way you communicate with your customers.

6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.

7. Cultivate Customer Loyalty
Most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there – roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, etc. – we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service.

Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start? You have two options:
– You hire an app development agency, or bring your own in-house app development team on board.
– You use one of the fantastic mobile app builders like AppsChef to build your own mobile app without having to worry about coding and technicalities.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going to set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

Source: https://www.allbusiness.com/7-reasons-business-needs-mobile-app-19179-1.html

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